Thursday, November 25, 2010

Zara Shahjahan at PFDC 2010

Zara Shahjahan’s womenswear Prêt-à-porter Spring/Summer 2011 collection for Fashion Week entitled “Represent”, designed for the modern Lahori woman who is proud of her culture and heritage - who on one hand can be modern and on the other hand be as desi as one can get. The collection was a combination of light linen with a perfect blend of heavy embroideries but slightly embellished. Talking about her collection the designer said ““The philosophy behind Zara Shahjahan is to help women feel comfortable and confident through the clothes that they wear”.

Zara Shahjahan is a graduate from the National College of Arts and has built a niche clientele that understands and has the ability to appreciate design and pattern making. With a background in miniature painting, she is Pakistan’s first designer who has the expertise to make her own motifs. Her earlier lines of Ghaara embroidered saaris and sheesha work were so well received by the industry that in a short span of a few years Zara Shahjahan has become a name to be reckoned with. Zara Shahjahan's Prêt-à-porter line is now available in all the major cities of Pakistan. The recent presence of the label in Dubai has established a new standard of understated elegance: easy fit garments, precisely cut and immaculately tailored.

Complete Collection

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